BILLION DOLLAR SUMMER 2014
Popcorn and movies? Nah! It’s Popcorn IN the movies!
Yup, you heard us right!
With popcorn as the main character and inspiration derived from street theatres,
Star Chinese Movies, in collaboration with Star Movies, worked with us in
producing Billion Dollar Summer, a seasonal promo packaging that showcases
the best movie line-up in the new year.
The characters steer a decorated ship, an array of movies rise up on hot air
balloons while the rest of the performance goes on down below.
Quite a melodrama!
Client: Fox International Taiwan
Creative Direction: Ram Singh
Producer: Harry Tepper,
3D Production: Ram Singh